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Archive for the 'App Marketing' Category

iPhone App Marketing Series: Free for All

Saturday, September 19th, 2009

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I wondered what would happen if we temporarily set the price for one of our apps to US$0.00.  The results were almost stunning.  I guess that “Free” is the right price.  Of course, it’s not particularly profitable…

Upgrades from Lite Version are #1 Driver of iPhone App Purchases

Friday, August 28th, 2009

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The July metrics report from AdMob includes some really interesting bits.  Even if you don’t completely trust their methodology, you should at least take a look at their results.

iPhone App Marketing Series:  Scoreloop and Social Gaming

Friday, August 21st, 2009

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With all of our hard work on iPuck, who would have guessed that the single most effective bit of development and marketing would be integration with the excellent Scoreloop network?

iPunt Video: iPhone App Review

Wednesday, August 5th, 2009

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Once again, thanks to “touchthemapples” for another nice video review.  This time he covers iPunt as part of an “App Pack.”

iPhone App Marketing Series: Promo Code Giveaways

Friday, July 17th, 2009

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An entire shadow system of app promo code giveaways seems to have evolved over the past several months.  I wondered if this might be a viable way to promote our apps, so I gave it a try.

iPhone App Marketing Series: When to End App Support for iPhone OS 2.x?

Friday, June 26th, 2009

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With iPhone OS 3.0 in the wild, we’ve been wondering how long we should continue to maintain compatibility with iPhone OS 2.x.  For us, it really comes down to a resource issue.  Fortunately, the latest reports seem to suggest that 3.0 adoption is happening very quickly, so we might not be in both worlds for long.

iPhone App Marketing Series: Press Releases?

Wednesday, June 17th, 2009

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I’ve been experimenting with using press releases to market our iPhone apps and generate visits to our site.  This post reports on my results, to date, along with a warning.