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	<title>Mobile Perspectives &#187; iPhone App Marketing</title>
	<atom:link href="http://www.BluMtnWerx.com/blog/tag/iphone-app-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.BluMtnWerx.com/blog</link>
	<description>Computing at the Edge!</description>
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		<title>Will Indie Game Devs Be Squeezed Out?</title>
		<link>http://www.BluMtnWerx.com/blog/2009/12/will-indie-game-devs-be-squeezed-out/</link>
		<comments>http://www.BluMtnWerx.com/blog/2009/12/will-indie-game-devs-be-squeezed-out/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 09:08:03 +0000</pubDate>
		<dc:creator>deans</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[iPhone App Marketing]]></category>

		<guid isPermaLink="false">http://www.BluMtnWerx.com/blog/?p=825</guid>
		<description><![CDATA[Fast Company is reporting that EA is about to launch some major games on the iPhone.&#160;  Is this the beginning of the end for indie developers?]]></description>
			<content:encoded><![CDATA[<p>It sounds like the big guys are realizing what the rest of us figured out a while ago.&nbsp;  The iPhone and iPod Touch are great gaming platforms.&nbsp;  The recent moves by <a href="http://www.ea.com/" title="Electronic Arts Games page" target="_blank">Electronic Arts</a> to bring <a href="http://www.fastcompany.com/blog/kit-eaton/technomix/iphone-gaming-grows-eas-big-franchise-games" title="Fast Company:  iPhone Gaming Grows Up With EA's Big Franchise Games" target="_blank">serious titles</a> to the devices validate their suitability for hardcore play.&nbsp;  My only concern is whether this will close the door on small developers that don&#8217;t have the resources to do studio level graphics and sound design.</p>
<p><img style="width: 570px;" src="http://www.BluMtnWerx.com/blog/wp-content/EAGames.png" alt="Screens from New EA iPhone Games" title="New iPhone Games from EA"/></p>
<p align="right"><em>Image Credit:&nbsp;  <a href="http://www.fastcompany.com/blog/kit-eaton/technomix/iphone-gaming-grows-eas-big-franchise-games" title="Fast Company:  iPhone Gaming Grows Up With EA's Big Franchise Games" target="_blank">Fast Company</a></em></p>
<p>In a past role, I spent time at both EA and <a href="http://www.lucasarts.com/games/platform.html" title="Lucas Arts Games page" target="_blank">Lucas Arts</a>.&nbsp;  I&#8217;ve seen their production values.&nbsp;  EA will certainly raise the standards for games on the iPhone.&nbsp;  I just wonder whether there will still be a place for the humble efforts of small shops like ours.&nbsp;  If nothing else, as the <a href="http://www.fastcompany.com/" title="Fast Company home" target="_blank">Fast Company</a> <a href="http://www.fastcompany.com/blog/kit-eaton/technomix/iphone-gaming-grows-eas-big-franchise-games" title="Fast Company:  iPhone Gaming Grows Up With EA's Big Franchise Games" target="_blank">post</a> suggests:</p>
<blockquote><p><em><span style="color:#0505D0">&#8220;&hellip;it&#8217;ll be harder for mom and pop games to get noticed&hellip;&#8221;</span></em></p></blockquote>
<p>Is anyone else out there worried about how they&#8217;ll compete against the big game studios?</p>
<p>&nbsp;  </p>
<hr .../>
Technorati Tags:&nbsp; <a href="http://technorati.com/tag/iPhone" rel="tag">iPhone</a>, <a href="http://technorati.com/tag/iPod+Touch" rel="tag">iPod Touch</a>, <a href="http://technorati.com/tag/Apple" rel="tag">Apple</a>, <a href="http://technorati.com/tag/mobile" rel="tag">mobile</a>, <a href="http://technorati.com/tag/Electronic+Arts" rel="tag">Electronic Arts</a></p>
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		<title>&#8220;Staff Favorites&#8221; Scammed?</title>
		<link>http://www.BluMtnWerx.com/blog/2009/12/staff-favorites-scammed/</link>
		<comments>http://www.BluMtnWerx.com/blog/2009/12/staff-favorites-scammed/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 04:39:33 +0000</pubDate>
		<dc:creator>deans</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[App Approval]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[iPhone App Marketing]]></category>

		<guid isPermaLink="false">http://www.BluMtnWerx.com/blog/?p=798</guid>
		<description><![CDATA[Apparently, the devious folks behind ColorMagic were able to fool the mechanism supporting Staff Favorites on the App Store.&#160;  Makes me wonder how the "Favorites" are actually selected.]]></description>
			<content:encoded><![CDATA[<p>According to numerous stories (like this <a href="http://www.wired.com/gadgetlab/2009/12/apple-expels-1000-apps-from-store-after-developer-scam/" title="Wired:  Apple Expels 1,000 Apps From Store After Developer Scam" target="_blank">one</a>) circulating the past few days, the enterprising people at Molinker have been gaming the App review system.&nbsp;  Apparently, they handed out promo codes to get 5-star reviews.</p>
<p>The <a href="http://www.wired.com/" title="Wired home" target="_blank">Wired</a> story linked to above has the money quote:</p>
<blockquote><p><em><span style="color:#0505D0">&#8220;This scam was so effective that the applications regularly rose to the tops of charts. One, called ColorMagic, even made it into the <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewRoom?fcId=328869748&#038;genreIdString=36&#038;mediaTypeString=Mobile+Software+Applications" title="App Store Staff Favorites" target="_blank">Staff Favorites section</a> of the store (which brings some doubt as to whether these are actually staff picks at all).&#8221;</span></em></p></blockquote>
<p>It does indeed make me wonder how they go about identifying their &#8220;favorites.&#8221;</p>
<p>The cynic in me can&#8217;t help noticing that Molinker produced 1 app for every <a href="http://www.blumtnwerx.com/blog/2009/11/mission-not-accomplished/" title="Mobile Perspectives:  Mission NOT Accomplished" target="_blank">5 units of the iPhone sold during the launch with China Unicom</a> (we&#8217;re told that Apple yanked <strong><em>1000</em></strong> of Molinker&#8217;s apps).&nbsp;  Oh well, 1% fewer apps are out there competing for attention.</p>
<p>&nbsp;  </p>
<hr .../>
Technorati Tags:&nbsp; <a href="http://technorati.com/tag/iPhone" rel="tag">iPhone</a>, <a href="http://technorati.com/tag/iPod+Touch" rel="tag">iPod Touch</a>, <a href="http://technorati.com/tag/Apple" rel="tag">Apple</a>, <a href="http://technorati.com/tag/mobile" rel="tag">mobile</a>, <a href="http://technorati.com/tag/app+approval" rel="tag">App Approval</a>, <a href="http://technorati.com/tag/app+store" rel="tag">App Store</a>, <a href="http://technorati.com/tag/Molinker" rel="tag">Molinker</a></p>
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		<title>Fast Company:  Chinese iPhone Looks Poised to Fail</title>
		<link>http://www.BluMtnWerx.com/blog/2009/11/fast-company-chinese-iphone-looks-poised-to-fail/</link>
		<comments>http://www.BluMtnWerx.com/blog/2009/11/fast-company-chinese-iphone-looks-poised-to-fail/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 07:01:59 +0000</pubDate>
		<dc:creator>deans</dc:creator>
				<category><![CDATA[Random Thoughts]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[China Unicom]]></category>
		<category><![CDATA[iPhone App Marketing]]></category>

		<guid isPermaLink="false">http://www.BluMtnWerx.com/blog/?p=651</guid>
		<description><![CDATA[Shame on me.&#160;  I didn't realize that China Unicom would be setting up an independent app store that apparently doesn't include current apps&#8230;]]></description>
			<content:encoded><![CDATA[<div id="attachment_652" class="wp-caption alignright" style="width: 310px"> <a href="http://www.blumtnwerx.com/blog/2009/11/mission-not-accomplished/"><img src="http://www.BluMtnWerx.com/blog/wp-content/china-iphone-300x288.png" alt="Counterfeit &quot;iPhone&quot; in China" title="Fake iPhone in China" width="300" height="288" class="size-medium wp-image-652" /></a><p class="wp-caption-text">Counterfeit iPhone in China</p></div>
<p>I don&#8217;t know how I missed this.&nbsp;  Perhaps I&#8217;ve been too distracted by the bright and shiny &#8220;<a href="http://www.boygeniusreport.com/2009/11/03/motorola-droid-review/" title="BGR:  Motorola DROID review" target="_blank">Droid</a>&#8221; object.</p>
<p>According to a recent <a href="http://www.fastcompany.com/blog/chris-dannen/techwatch/chinese-iphone-looks-poised-fail" title="Fast Company:  Chinese iPhone Looks Poised to Fail" target="_blank">story</a> in <a href="http://www.fastcompany.com/" title="Fast Company home" target="_blank">Fast Company</a>,</p>
<blockquote><p><span style="color:#0505D0">&#8220;<em>China Unicom will be running its own app store independent of Apple&#8217;s, so all the apps that western users have come to know and love won&#8217;t be available on the iPhone in China.</em>&#8220;</span></p></blockquote>
<p>That disappointing bit completely escaped me.&nbsp;  I wonder if this explains why we haven&#8217;t seen a single sale to China since the launch.&nbsp;  It certainly makes me <strong>much</strong> less interested in the iPhone roll-out to the Middle Kingdom.</p>
<p>Apparently, in China, it&#8217;s <strong>NOT</strong> &#8220;all about the apps.&#8221;</p>
<p align="right"><em>Image Credit:&nbsp;  <a href="http://blog.saimatkong.com/index.php/2008/01/01/iphone-clone-or-look-alike-from-china/" title="blog.saimatkong.com:  iPhone Clone or Look-alike from China" target="_blank">iPhone Clone or Look-alike from China?</a></em></p>
<p>&nbsp;  </p>
<hr .../>
Technorati Tags:&nbsp; <a href="http://technorati.com/tag/iPhone" rel="tag">iPhone</a>, <a href="http://technorati.com/tag/iPod+Touch" rel="tag">iPod Touch</a>, <a href="http://technorati.com/tag/Apple" rel="tag">Apple</a>, <a href="http://technorati.com/tag/mobile" rel="tag">mobile</a>, <a href="http://technorati.com/tag/China" rel="tag">China</a></p>
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		<title>Mission NOT Accomplished</title>
		<link>http://www.BluMtnWerx.com/blog/2009/11/mission-not-accomplished/</link>
		<comments>http://www.BluMtnWerx.com/blog/2009/11/mission-not-accomplished/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 05:02:03 +0000</pubDate>
		<dc:creator>deans</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[China Unicom]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPhone App Marketing]]></category>

		<guid isPermaLink="false">http://www.BluMtnWerx.com/blog/?p=607</guid>
		<description><![CDATA[Apparently, the iPhone launch in China generated only 5K new customers for China Unicom.&#160;  Ouch.]]></description>
			<content:encoded><![CDATA[<p>I wasn&#8217;t sure what to expect from the iPhone&#8217;s launch in China.&nbsp;  Many of my friends in the country already have gray-market iPhones.&nbsp;  However, given the device&#8217;s rock<a href="http://itunes.com/BluMtnWerx" title="iPhone not so hot on China Unicom; Please buy our apps!" target="_blank"><img style="vertical-align:middle; float: right; margin: 0.75em; width: 300px;" src="http://www.BluMtnWerx.com/blog/wp-content/failure300x.png" alt="Disappointment:  Only 5K New Subscribers!" title="Only 5K New Subscribers!"/></a> star receptions everywhere else it debuts, I might have guessed that it would make a bigger splash last week.</p>
<p>According to <a href="http://www.appleinsider.com/" title="AppleInsider home" target="_blank">AppleInsider</a>, the launch resulted in just <a href="http://www.appleinsider.com/articles/09/11/03/china_unicom_gains_5000_iphone_subscribers_from_launch.html" title="AppleInsider:  China Unicom gains 5,000 iPhone subscribers from launch" target="_blank">5K new subscribers</a> for China Unicom.</p>
<p>Another <a href="http://www.appleinsider.com/articles/09/11/03/despite_disappointing_china_debut_iphones_2010_predicted_to_be_strong.html" title="AppleInsider:  Despite disappointing China debut, iPhone's 2010 predicted to be strong" target="_blank">story</a> suggests some of the reasons for the &#8220;soft&#8221; launch.&nbsp;  Although the reporter is still optimistic about the iPhone&#8217;s future in China, the excuses include:</p>
<ul>
<li>It&#8217;s too expensive.&nbsp;  No kidding &mdash; <a href="http://chinaoutsourcing.blogsome.com/2009/10/30/the-iphone-is-officially-in-china-finally/" title="Go East:  The iPhone is Officially in China, Finally" target="_blank"><strong>US$1,024</strong></a> for a crippled (w/o 802.11) 32GB 3Gs</li>
<li>No Wi-Fi (apparently it&#8217;s coming in a future version of the device)</li>
<li>Everyone who wanted one already had a gray-market iPhone.&nbsp;  I&#8217;m guessing that this, coupled with China Unicom&#8217;s policy of just letting current owners legally activate on the network,  was a big factor.</li>
</ul>
<p>For what it&#8217;s worth, we haven&#8217;t sold a single app in China since the launch&hellip;</p>
<p align="right"><em>Image Credit:&nbsp;  <a href="http://www.demotivation.com/media/jpegs/failure.jpg" title="demotivation.com:  Failure - When your best just isn't good enough" target="_blank">Demotivation.com</a></em></p>
<p>&nbsp;  </p>
<hr .../>
Technorati Tags:&nbsp; <a href="http://technorati.com/tag/iPhone" rel="tag">iPhone</a>, <a href="http://technorati.com/tag/iPod+Touch" rel="tag">iPod Touch</a>, <a href="http://technorati.com/tag/Apple" rel="tag">Apple</a>, <a href="http://technorati.com/tag/mobile" rel="tag">mobile</a>, <a href="http://technorati.com/tag/China" rel="tag">China</a></p>
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		<title>The iPhone Officially Invades the Middle Kingdom</title>
		<link>http://www.BluMtnWerx.com/blog/2009/10/the-iphone-officially-invades-the-middle-kingdom/</link>
		<comments>http://www.BluMtnWerx.com/blog/2009/10/the-iphone-officially-invades-the-middle-kingdom/#comments</comments>
		<pubDate>Sat, 31 Oct 2009 01:31:56 +0000</pubDate>
		<dc:creator>deans</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[China Unicom]]></category>
		<category><![CDATA[iPhone App Marketing]]></category>

		<guid isPermaLink="false">http://www.BluMtnWerx.com/blog/?p=587</guid>
		<description><![CDATA[At long last, the iPhone is officially available in China on China Unicom.&#160;  The key question is, "Will this boost app sales?"]]></description>
			<content:encoded><![CDATA[<p>After years of stealth forays across the border, the iPhone has made it&#8217;s full frontal assault on China.&nbsp;  It seems like this has been in the works forever, but the iPhone is finally officially available on China Unicom.&nbsp;  I did a <a href="http://chinaoutsourcing.blogsome.com/2009/10/30/the-iphone-is-officially-in-china-finally/" title="Go East:  The iPhone is Officially in China, Finally" target="_blank">post</a> on<a href="http://itunes.com/BluMtnWerx" title="iPhone on China Unicom; Please buy our apps!" target="_blank"><img style="vertical-align:middle; float: right; margin: 1.5em; width: 120px;" src="http://www.BluMtnWerx.com/blog/wp-content/iphone_with_china_unicom_logo1.png" alt="China Unicom Logo on iPhone" title="iPhone on China Unicom; Please buy our apps!"/></a> the subject over on my &#8220;<a href="http://chinaoutsourcing.blogsome.com/" title="Go East - Outsourcing to China" target="_blank">Go East</a>&#8221; blog, but the primary issue of interest, here, is whether full support for non-jailbroken iPhones in China will give us any sort of a boost in app sales.</p>
<p>I didn&#8217;t see any activity from China when I checked yesterday&#8217;s daily sales reports on iTunes Connect.&nbsp;  If I assume that the reports use GMT-7 (PDT) for the cutoff, we might have had a few hours of selling in China between the launch and the time the reports were generated.&nbsp;  I guess that today&#8217;s report will really give the first indication.&nbsp;  Is <strong><em>anybody</em></strong> seeing an increase in app sales coincident with the launch in China?</p>
<p align="right"><em>Image Credit:&nbsp;  <a href="http://www.geek.com/articles/mobile/a-wise-move-apples-iphone-deal-with-china-unicom-is-non-exclusive-2009091/" title="Geek.com:  A wise move: Apple’s iPhone deal with China Unicom is non-exclusive " target="_blank">Geek.com:&nbsp;  iPhone Deal with China Unicom</a></em></p>
<p>&nbsp;  </p>
<hr .../>
Technorati Tags:&nbsp; <a href="http://technorati.com/tag/iPhone" rel="tag">iPhone</a>, <a href="http://technorati.com/tag/iPod+Touch" rel="tag">iPod Touch</a>, <a href="http://technorati.com/tag/Apple" rel="tag">Apple</a>, <a href="http://technorati.com/tag/mobile" rel="tag">mobile</a>, <a href="http://technorati.com/tag/China" rel="tag">China</a></p>
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		<title>iPhone Dev &#8211; The Competition</title>
		<link>http://www.BluMtnWerx.com/blog/2009/10/iphone-dev-the-competition/</link>
		<comments>http://www.BluMtnWerx.com/blog/2009/10/iphone-dev-the-competition/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 08:07:28 +0000</pubDate>
		<dc:creator>deans</dc:creator>
				<category><![CDATA[Random Thoughts]]></category>
		<category><![CDATA[iPhone App Marketing]]></category>
		<category><![CDATA[iPhone Dev Books]]></category>
		<category><![CDATA[iPhone SDK]]></category>

		<guid isPermaLink="false">http://www.BluMtnWerx.com/blog/?p=578</guid>
		<description><![CDATA[The professional software engineers out there that have been wondering about developing iPhone Apps might want to consider the competitive environment.]]></description>
			<content:encoded><![CDATA[<p>There are plenty of strong developers out there toiling away at iPhone apps.&nbsp;  Sadly, I feel compelled to remind them, and anyone aspiring to join them, that they are competing for attention with (as of today) something on the order of <a href="http://148apps.biz/app-store-metrics/" title="148Apps.biz: App Store Metrics">100K applications</a>.&nbsp;  Further, more are coming every day from folks like the individual that posed this <a href="http://www.iphonedevsdk.com/forum/iphone-sdk-development/32268-what-string.html" title="What is a string?" target="_blank">question</a> on the <a href="http://www.iphonedevsdk.com/forum/" title="iPhoneDevSDK Forum" target="_blank">iPhoneDevSDK forum</a> recently:</p>
<blockquote><p><em><strong><span style="color:#0505D0">What is a string?</span></strong></em></p>
<hr .../>
<em><span style="color:#0505D0">I am very new to the iPhone SDK. And I hear the word strings alot, but I have no idea what they are. Could some one explain to me what strings are?</span></em><br />
<em><span style="color:#0505D0">Thanks!</span></em></p></blockquote>
<p>Do we see another flashlight app on the horizon?&nbsp;  The best part is that some helpful members actually made an effort to answer the question.&nbsp;  Amazing.</p>
<p>I guess that you have to start somewhere, but&hellip;</p>
<p>&nbsp;  </p>
<hr .../>
Technorati Tags:&nbsp; <a href="http://technorati.com/tag/iPhone" rel="tag">iPhone</a>, <a href="http://technorati.com/tag/iPod+Touch" rel="tag">iPod Touch</a>, <a href="http://technorati.com/tag/Apple" rel="tag">Apple</a>, <a href="http://technorati.com/tag/mobile" rel="tag">mobile</a></p>
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		<title>iPhone &#8211; All About the Cool</title>
		<link>http://www.BluMtnWerx.com/blog/2009/10/iphone-all-about-the-cool/</link>
		<comments>http://www.BluMtnWerx.com/blog/2009/10/iphone-all-about-the-cool/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 00:21:03 +0000</pubDate>
		<dc:creator>deans</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[Random Thoughts]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[App Marketing]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[BlackBerry]]></category>
		<category><![CDATA[iPhone App Marketing]]></category>
		<category><![CDATA[iPhone SDK]]></category>
		<category><![CDATA[Motorola Droid]]></category>
		<category><![CDATA[Storm2]]></category>

		<guid isPermaLink="false">http://www.BluMtnWerx.com/blog/?p=569</guid>
		<description><![CDATA[According to a recent survey by Retrevo, iPhone owners assess themselves as more "cool" than do Blackberry owners.&#160;  Rating categories included these seemingly shallow criteria:&#160;  Extrovert, Jock, Intellectual and Media Buff.&#160;  iPhone owners ranked themselves as higher across the board.&#160;  After dealing with the "community" for most of this year, I'm sure that they think that.]]></description>
			<content:encoded><![CDATA[<p>As a wave of potentially interesting terminal devices for ultra-mobile computing starts to appear (<a href="http://www.boygeniusreport.com/2009/10/19/motorola-droid-hands-on/" title="BGR:  Motorola Droid hands on!" target="_blank">Moto Droid</a>, <a href="http://www.boygeniusreport.com/2009/10/26/verizon-announces-the-storm2-available-wednesday-for-179-99/" title="BGR:  Verizon announces the BlackBerry Storm2" target="_blank">BlackBerry Storm2</a>, etc.), we&#8217;ve been thinking a lot about our platform choices.&nbsp;  Clearly, the iPhone rules for the entertainment focused elite (or at least those that think of themselves as such).&nbsp;  What has been less clear, however, is how the iPhone, with its carefully managed SDK and App Store, will perform as a mainstream business platform.</p>
<p>As we&#8217;ve been pondering these imponderables, this &#8220;<a href="http://www.retrevo.com/content/blog/2009/10/iPhone-vs-BlackBerry-owners" title="Retrevo Blog:  iPhone vs. BlackBerry Owners: Your Phone Tells All" target="_blank">report</a>&#8221; from <a href="http://www.retrevo.com/" title="Retrevo homepage" target="_blank">Retrevo</a> caught my attention.&nbsp;  From a business manager&#8217;s perspective, the money quote is:</p>
<blockquote><p><em><span style="color:#0505D0">&hellip; they </span></em>[iPhone owners] <em><span style="color:#0505D0">use their smart phones more for activities like watching videos, checking sports scores, and texting and they even watch more adult material on their iPhones than BlackBerry owners.</span></em></p></blockquote>
<p>That certainly sounds productive!&nbsp;  (I&#8217;m listening to Mötley Crüe on my iPod Touch as I write this.)</p>
<p>A cynic reading the Retrevo post might jump to the conclusion that iPhone owners are shallow, arrogant narcissists.&nbsp;  In fact, the post concludes with the following:</p>
<blockquote><p><em><span style="color:#0505D0">&hellip; sure paints a picture of a group of smartphone owners that “think different,” and another more down-to-earth, mainstream group of BlackBerry owners.</span></em></p></blockquote>
<p>I was particularly struck by the final chart presented in the post.&nbsp;  Respondents were apparently asked to rank themselves with respect to several &#8220;coolness&#8221; characteristics.&nbsp;  I think that the self assessment is very telling:</p>
<blockquote><p><em><span style="color:#0505D0">&hellip; iPhone owners rated themselves higher as Intellectuals, Extroverts, and Media Buffs than BlackBerry owners</span></em></p></blockquote>
<p><center><a href="http://www.retrevo.com/content/blog/2009/10/iPhone-vs-BlackBerry-owners" title="Chart:  How iPhone Owners See Themselves" target="_blank"><img style="margin: 2.0em; width: 500px;" src="http://www.BluMtnWerx.com/blog/wp-content/gadgetology_102809_chart6.jpg" alt="Chart:  How iPhone Owners See Themselves" title="Retrevo Blog:  iPhone vs. BlackBerry Owners: Your Phone Tells All"/></a><br />
<em>Source:  <a href="http://www.retrevo.com/content/blog/2009/10/iPhone-vs-BlackBerry-owners" title="Retrevo Blog:  iPhone vs. BlackBerry Owners: Your Phone Tells All" target="_blank">Retrevo Blog:  iPhone vs. BlackBerry Owners: Your Phone Tells All</a></em></center></p>
<p>With that in mind, I&#8217;m finally ready to get around to making a point.&nbsp;  The carefully crafted iPhone user experience is unparalleled for media consumption and gaming.&nbsp;  It&#8217;s in a class by itself.&nbsp;  The thing is, though, that Apple puts up a whole fortress of barriers to developers that want to build real solutions to business problems and make their software available on a range of mobile terminals.&nbsp;  Sure, you can hammer on your app to fit it into the Apple template (and you might even be able to get it approved), but why bother when you have so many more degrees of freedom and device choices with Android / Linux (unfortunately, I don’t know as much about developing for BlackBerry OS 5.0).&nbsp;  Until recently, the answer boiled down to 40M+ iPhones / iPod Touches, against pretty weak alternative hardware.&nbsp;  Perhaps this is starting to change.</p>
<p>&nbsp;  </p>
<hr .../>
Technorati Tags:&nbsp; <a href="http://technorati.com/tag/iPhone" rel="tag">iPhone</a>, <a href="http://technorati.com/tag/iPod+Touch" rel="tag">iPod Touch</a>, <a href="http://technorati.com/tag/Apple" rel="tag">Apple</a>, <a href="http://technorati.com/tag/Moto+Droid" rel="tag">Moto Droid</a>,<a href="http://technorati.com/tag/Android" rel="tag">Android</a>, <a href="http://technorati.com/tag/BlackBerry" rel="tag">BlackBerry</a>, <a href="http://technorati.com/tag/Storm2" rel="tag">Storm2</a>, <a href="http://technorati.com/tag/mobile" rel="tag">mobile</a></p>
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		<title>Exit Strategies?</title>
		<link>http://www.BluMtnWerx.com/blog/2009/10/exit-strategies/</link>
		<comments>http://www.BluMtnWerx.com/blog/2009/10/exit-strategies/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 22:32:08 +0000</pubDate>
		<dc:creator>deans</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[Random Thoughts]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[Exit Strategy]]></category>
		<category><![CDATA[iPhone App Marketing]]></category>
		<category><![CDATA[iPhone Dev Business]]></category>

		<guid isPermaLink="false">http://www.BluMtnWerx.com/blog/?p=532</guid>
		<description><![CDATA[At the end of the last millennium, we yammered a lot about the "greater fool" theory.&#160;  Is it happening again?]]></description>
			<content:encoded><![CDATA[<p>I was a management consultant during the run-up to the dot-com bust.&nbsp;  Most of my clients were small technology companies trying to make sense of a chaotic and rapidly changing world.&nbsp;  I distinctly remember multiple conversations with executives and investors regarding corporate strategies that went something like this,</p>
<blockquote><ul>
<li>Spend a bunch of VC money</li>
<li>Get a bunch of attention (remember eyeballs?).&nbsp;  It doesn&#8217;t really matter if we build anything useful</li>
<li>Exit Rich! (some variation on IPO, or sell to someone greedy&hellip;)</li>
</ul>
</blockquote>
<p>Of course, this thinking was completely based on the &#8220;<a href="http://en.wikipedia.org/wiki/Greater_fool" title="Wikipedia:  Greater fool theory" target="_blank">greater fool</a>&#8221; rationale for business decisions.&nbsp;  Personally, I blame <a href="http://www.microsoft.com" title="Microsoft" target="_blank">MS</a> and their Hotmail <a href="http://news.cnet.com/2100-1033-206717.html" title="CNET:  Microsoft buys Hotmail" target="_blank">acquisition</a>.&nbsp;  If I had a dollar for every time that I heard someone say, &#8220;Microsoft paid $50 per subscriber for Hotmail, so we&#8217;ll be worth at least $100M!&#8221; I would be developing iPhone apps just for fun right now.</p>
<p>Anyway, as a humble Objective-C coder, I don&#8217;t think so much about exit strategies anymore.&nbsp;  However, <a href="http://carpeaqua.com/about/" title="carpeaqua:  About" target="_blank">Justin Williams</a> recently made an <a href="http://carpeaqua.com/2009/10/16/back-to-the-mac/" title="carpeaqua:  Back to the Mac" target="_blank">announcement</a> that, in a way, reminded me of the old days.&nbsp;  It seems that Mr. Williams has found that he no longer enjoys&hellip;</p>
<blockquote><p>&hellip;<em><span style="color:#0505D0">building software for the iPhone because of the bureaucracy and infrastructure that surrounds it. I can build great software for the Mac without the headaches and bullshit of dealing directly with Cupertino and their AppStore.</span></em></p></blockquote>
<p>While it&#8217;s certainly too bad that Mr. Williams is thowing in the towel, I&#8217;m completely intrigued by his exit strategy.&nbsp;  Apparently, someone else is so enthralled by the pot of gold available in the App Store, that they&#8217;ve purchased his apps:</p>
<blockquote><p><em><span style="color:#0505D0">I’m pleased to announce that BitBQ, also known as the corporate entity in front of Mr. Patrick Burleson (@pbur), has acquired both FitnessTrack and Emergency Information from my company Second Gear.</span></em></p></blockquote>
<p>I don&#8217;t know Mr. Burleson.&nbsp;  Perhaps he has the Midas touch, but I can&#8217;t help thinking about the lessons learned from technology acquisitions during the silly period of 1997-2001.&nbsp;  I wish both Mr. Burleson and Mr. Williams the best of luck, although I suspect that Mr. Williams got the better end of the deal.</p>
<p>&nbsp;  </p>
<p><span style="color:#A0A0A0"><em>History note for those too lucky to remember:  MS was reported to have paid roughly US$400M for Hotmail, which had around 8.5M users at the time of the acquisition.&nbsp;  (Source: <a href="http://en.wikipedia.org/wiki/Hotmail#Launch_of_Hotmail" title="Wikipedia:  Hotmail" target="_blank">Wikipedia</a>)</em>.</span></p>
<p>&nbsp;  </p>
<hr .../>
Technorati Tags:&nbsp; <a href="http://technorati.com/tag/iPhone" rel="tag">iPhone</a>, <a href="http://technorati.com/tag/iPod+Touch" rel="tag">iPod Touch</a>, <a href="http://technorati.com/tag/Apple" rel="tag">Apple</a>, <a href="http://technorati.com/tag/mobile" rel="tag">mobile</a></p>
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		<title>iPuckLite v1.1 Enabled for Scoreloop</title>
		<link>http://www.BluMtnWerx.com/blog/2009/10/ipucklite-v1-1-enabled-for-scoreloop/</link>
		<comments>http://www.BluMtnWerx.com/blog/2009/10/ipucklite-v1-1-enabled-for-scoreloop/#comments</comments>
		<pubDate>Sun, 18 Oct 2009 01:15:58 +0000</pubDate>
		<dc:creator>deans</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[App Approval]]></category>
		<category><![CDATA[App Marketing]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[iPhone App Marketing]]></category>
		<category><![CDATA[iPuck]]></category>
		<category><![CDATA[iPuckLite]]></category>

		<guid isPermaLink="false">http://www.BluMtnWerx.com/blog/?p=519</guid>
		<description><![CDATA[iPuckLite v1.1 allows unlimited scoring during the 30 second game and it's fully Scoreloop enabled.&#160;  This trial version of iPuck doesn't play for quite as long, but it's still exciting, and you'll really have to get after it to score well in 30 seconds.]]></description>
			<content:encoded><![CDATA[<p>Since we made <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=314153461&#038;mt=8" title="iPuck on the App Store">iPuck</a> play in the <a href="http://www.blumtnwerx.com/blog/2009/10/ipuck-v1-3-adds-the-time-dimension/" title="Mobile Perspectives:  iPuck v1.3 Adds the Time Dimension">time dimension</a>, it seemed only fair to do the same for <a href="http://www.blumtnwerx.com/iPuck.html" title="iPuckLite App Page"><strong><span style="color:#0505D0">iPuckLite</span></strong></a>.&nbsp;  We also added full <a href="http://www.scoreloop.com" title="Scoreloop Game Network" target="_blank">Scoreloop</a> integration to iPuckLite<a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=326354894&#038;mt=8" title="iPuckLite on the App Store"><img style="vertical-align:middle; float: left; margin: 1.5em; width: 150px;" src="http://www.blumtnwerx.com/images/AppStoreBadge150.png" alt="App Store Badge"/></a> &mdash; the app now has its own leaderboard.&nbsp;  Further, we report your absolute score to Scoreloop (assuming that you win).&nbsp; The &#8220;net&#8221; score is a thing of the past.&nbsp;  The game is still twitchy, simple and engaging.&nbsp;  You&#8217;re up against a tight clock, a very smart defender, and some real competitors on the Scoreloop network.</p>
<p>With v1.1, <a href="http://www.blumtnwerx.com/iPuck.html" title="iPuckLite App Page">iPuckLite</a> fully supports the <a href="http://www.scoreloop.com" title="Scoreloop Game Network homepage">Scoreloop</a> game network.&nbsp;  This means that you can play as part of a global<a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=326354894&#038;mt=8" title="iPuckLite on the App Store"><img style="float: right; margin: 1.0em; width: 57px;" src="http://www.blumtnwerx.com/images/iPuckLiteIcon57x.png" alt="iPuckLite App Store Icon"/></a> community!&nbsp;  You can compare your scores with other gamers worldwide and even challenge them directly.&nbsp;  You<a href="http://www.youtube.com/watch?v=PTn4lQEOHxc" title="iPuck YouTube Video - Opens in new tab" target="_blank"><img style="float: left; margin: 0.1em; width: 66px;" src="http://www.blumtnwerx.com/images/iPuckVideo.png" alt="iPuck Video Icon"/></a> can challenge just about anyone, including your contacts and buddies on Facebook.&nbsp;  Tapping on a name in the high score list initiates a challenge against an existing player.&nbsp;  You can also create and accept anonymous challenges.&nbsp;  Scoreloop will ensure that you play against opponents with reasonably equivalent skill levels.</p>
<p>Scoreloop brings intense competition and a sense of community to iPuckLite.&nbsp;  Being able to compare scores, challenge other players and<a href="http://www.scoreloop.com" title="Scoreloop Game Network" target="_blank"><img style="vertical-align:middle; float: left; margin: 0.6em; width: 110px;" src="http://www.blumtnwerx.com/images/SLLogo.png" alt="Powered by Scoreloop Logo" title="Scoreloop Game Network"/></a> participate in the Scoreloop community make the game even more compelling.&nbsp;  See if you don&#8217;t get a little sweaty when you&#8217;re trying to smash a challenger, or finally work your way up to the top of the high scores list.</p>
<p><a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=326354894&#038;mt=8" title="iPuckLite on the App Store"><img style="float: right; margin: 1.5em; width: 104px;" src="http://www.blumtnwerx.com/images/iPuckLiteThumb.png" alt="iPuckLite Thumbnail Screen Shot"/></a><br />
<strong>Changes in iPuckLite v1.1 include:</strong></p>
<ul>
<li><a href="http://www.blumtnwerx.com/iPuck.html" title="iPuckLite App Page">iPuckLite</a> now plays for 30 seconds, instead of playing to 7.&nbsp;  The side with the most points when the game timer expires is the winner.&nbsp;  Hopefully, this will encourage more aggressive play.&nbsp;  With iPuckLitev1.1, players are free to score as many points as they can before the clock runs out.</li>
<li> The player&#8217;s actual score is reported to Scoreloop.&nbsp;  Players are no longer penalized for goals scored by the defender.&nbsp;  <strong><em><span style="color:#FF0000">Run it up!</span></em></strong></li>
</ul>
<p>&nbsp;  </p>
<p>With this update, <a href="http://www.blumtnwerx.com/iPuck.html" title="iPuckLite App Page"><strong>iPuckLite</strong></a> is even more of a kick.&nbsp;  We&#8217;ve opened the door to some really high scores.&nbsp;  Let&#8217;s see what <strong>you</strong> can do.</p>
<p><a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=326354894&#038;mt=8" title="iPuckLite on the App Store"><img style="margin: 2.0em; width: 512px;" src="http://www.blumtnwerx.com/images/iPuckLite512x.png" alt="iPuckLite app icon"/></a></p>
<p>&nbsp;  </p>
<hr .../>
<p>Technorati Tags: <a href="http://technorati.com/tag/iPhone" rel="tag">iPhone</a>, <a href="http://technorati.com/tag/iPod+Touch" rel="tag">iPod Touch</a>, <a href="http://technorati.com/tag/Apple" rel="tag">Apple</a>, <a href="http://technorati.com/tag/mobile" rel="tag">mobile</a>, <a href="http://technorati.com/tag/TiltBall" rel="tag">TiltBall</a>, <a href="http://technorati.com/tag/TiltBallLite" rel="tag">TiltBallLite</a>, <a href="http://technorati.com/tag/iPuck" rel="tag">iPuck</a>, <a href="http://technorati.com/tag/iPuckLite" rel="tag">iPuckLite</a>, <a href="http://technorati.com/tag/iPunt" rel="tag">iPunt</a>, <a href="http://technorati.com/tag/RingDance" rel="tag">RingDance</a>, <a href="http://technorati.com/tag/RingDanceLite" rel="tag">RingDanceLite</a>, <a href="http://technorati.com/tag/Scoreloop" rel="tag">Scoreloop</a></p>
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		<title>iPuck v1.3 Adds the Time Dimension</title>
		<link>http://www.BluMtnWerx.com/blog/2009/10/ipuck-v1-3-adds-the-time-dimension/</link>
		<comments>http://www.BluMtnWerx.com/blog/2009/10/ipuck-v1-3-adds-the-time-dimension/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 03:32:47 +0000</pubDate>
		<dc:creator>deans</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[App Approval]]></category>
		<category><![CDATA[App Marketing]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[iPhone App Marketing]]></category>
		<category><![CDATA[iPuck]]></category>

		<guid isPermaLink="false">http://www.BluMtnWerx.com/blog/?p=490</guid>
		<description><![CDATA[iPuckv1.3 allows unlimited scoring during the 2 minute 30 second game.&#160;  This makes the game more exciting, and removes the ability to get high scores by simply guarding your own goal.&#160;  You'll now have to play aggressively to get the highest score before the game clock runs down.]]></description>
			<content:encoded><![CDATA[<p>Some extremely patient <a href="http://www.blumtnwerx.com/iPuck.html" title="iPuck App Page"><strong><span style="color:#0505D0">iPuck</span></strong></a> players discovered that a very conservative approach allowed them to win the games 21-0.&nbsp;  While this certainly worked, it seemed pretty boring to us.&nbsp;  We also got<a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=314153461&#038;mt=8" title="iPuck on the App Store"><img style="vertical-align:middle; float: left; margin: 1.5em; width: 150px;" src="http://www.blumtnwerx.com/images/AppStoreBadge150.png" alt="App Store Badge"/></a> tired of explaining &#8220;net&#8221; scores (player score &#8211; defender score).&nbsp;  With iPuck v1.3, we&#8217;ve added a time element to the game.&nbsp;  Further, we report your absolute score to Scoreloop (assuming that you win).&nbsp;  The game is still fast paced, simple to play, engaging and game network enabled.&nbsp;  You&#8217;re playing against a smart defender, the clock, and others on the Scoreloop network.&nbsp;  All-in-all, a real challenge.</p>
<p>Of course, <a href="http://www.blumtnwerx.com/iPuck.html" title="iPuck App Page">iPuck v1.3</a> fully supports the <a href="http://www.scoreloop.com" title="Scoreloop Game Network homepage">Scoreloop</a> game network.&nbsp;  This means that you can play as part of a global<a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=314153461&#038;mt=8" title="iPuck on the App Store"><img style="float: right; margin: 1.0em; width: 57px;" src="http://www.blumtnwerx.com/images/iPuckIcon57x.png" alt="iPuckApp Store Icon"/></a> community!&nbsp;  You can compare your scores with other gamers worldwide and even challenge them directly.&nbsp;  You<a href="http://www.youtube.com/watch?v=PTn4lQEOHxc" title="iPuck YouTube Video - Opens in new tab" target="_blank"><img style="float: left; margin: 0.1em; width: 66px;" src="http://www.blumtnwerx.com/images/iPuckVideo.png" alt="iPuck Video Icon"/></a> can challenge just about anyone, including your contacts and buddies on Facebook.&nbsp;  Tapping on a name in the high score list initiates a challenge against an existing player.&nbsp;  You can also create and accept anonymous challenges.&nbsp;  Scoreloop will ensure that you play against opponents with reasonably equivalent skill levels.</p>
<p>Scoreloop brings intense competition and a sense of community to iPuck.&nbsp;  Being able to compare scores, challenge other players and<a href="http://www.scoreloop.com" title="Scoreloop Game Network" target="_blank"><img style="vertical-align:middle; float: left; margin: 0.6em; width: 110px;" src="http://www.blumtnwerx.com/images/SLLogo.png" alt="Powered by Scoreloop Logo" title="Scoreloop Game Network"/></a> participate in the Scoreloop community make the game even more compelling.&nbsp;  When I know that I&#8217;m trying to win a challenge, or get to the top of the high scores list, it really raises the experience to a whole new level!</p>
<p><a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=314153461&#038;mt=8" title="iPuck on the App Store"><img style="float: right; margin: 1.5em; width: 104px;" src="http://www.blumtnwerx.com/images/iPuckThumb.png" alt="iPuck Thumbnail Screen Shot"/></a><br />
<strong>Changes in iPuck v1.3 include:</strong></p>
<ul>
<li><a href="http://www.blumtnwerx.com/iPuck.html" title="iPuck App Page">iPuck</a> now plays for 2 minutes and 30 seconds, instead of playing to 21.&nbsp;  The side with the most points when the game timer expires is the winner.&nbsp;  We made this change at player request to encourage more aggressive play.&nbsp;  With iPuckv1.3, players are free to score as many points as possible, within the allotted time.</li>
<li> The player&#8217;s actual score is reported to Scoreloop.&nbsp;  Players are no longer penalized for goals scored by the defender.&nbsp;  <strong><em><span style="color:#FF0000">Just win, baby!</span></em></strong></li>
</ul>
<p>&nbsp;  </p>
<p>With this update, <a href="http://www.blumtnwerx.com/iPuck.html" title="iPuck App Page"><strong>iPuck</strong></a> becomes even more challenging.&nbsp;  We&#8217;re looking forward to seeing a bunch of new high scores posted!&nbsp;  For what it&#8217;s worth, my highest score during testing was 37.</p>
<p><a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=314153461&#038;mt=8" title="iPuck on the App Store"><img style="margin: 2.0em; width: 512px;" src="http://www.blumtnwerx.com/images/iPuck512x.png" alt="iPuck app icon"/></a></p>
<p>&nbsp;  </p>
<hr .../>
<p>Technorati Tags: <a href="http://technorati.com/tag/iPhone" rel="tag">iPhone</a>, <a href="http://technorati.com/tag/iPod+Touch" rel="tag">iPod Touch</a>, <a href="http://technorati.com/tag/Apple" rel="tag">Apple</a>, <a href="http://technorati.com/tag/mobile" rel="tag">mobile</a>, <a href="http://technorati.com/tag/TiltBall" rel="tag">TiltBall</a>, <a href="http://technorati.com/tag/TiltBallLite" rel="tag">TiltBallLite</a>, <a href="http://technorati.com/tag/iPuck" rel="tag">iPuck</a>, <a href="http://technorati.com/tag/iPuckLite" rel="tag">iPuckLite</a>, <a href="http://technorati.com/tag/iPunt" rel="tag">iPunt</a>, <a href="http://technorati.com/tag/RingDance" rel="tag">RingDance</a>, <a href="http://technorati.com/tag/RingDanceLite" rel="tag">RingDanceLite</a>, <a href="http://technorati.com/tag/Scoreloop" rel="tag">Scoreloop</a></p>
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