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	<title>Mobile Perspectives &#187; App Approval</title>
	<atom:link href="http://www.BluMtnWerx.com/blog/tag/app-approval/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.BluMtnWerx.com/blog</link>
	<description>Computing at the Edge!</description>
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		<title>InterpoCalcLt Makes its Debut in the Store</title>
		<link>http://www.BluMtnWerx.com/blog/2011/07/interpocalclt-makes-its-debut-in-the-store/</link>
		<comments>http://www.BluMtnWerx.com/blog/2011/07/interpocalclt-makes-its-debut-in-the-store/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 03:35:31 +0000</pubDate>
		<dc:creator>deans</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[App Approval]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[InterpoCalcLt]]></category>

		<guid isPermaLink="false">http://www.BluMtnWerx.com/blog/?p=1086</guid>
		<description><![CDATA[InterpoCalcLt, an ad supported powerful iPhone&#8482; / iPod touch&#8482; / iPad&#8482; data analysis tool that processes tabular data into a wide range of more immediately useful formats, is now available on the App Store&#8482;.]]></description>
			<content:encoded><![CDATA[<p><a href="http://itunes.apple.com/us/app/interpocalclt/id447449098?mt=8" title="InterpoCalcLt App Store Preview Page" target="_blank"><img style="float: left; margin: 1.0em; width: 104px;" src="http://www.blumtnwerx.com/images/InterpoCalcThumb.png" alt="InterpoCalc Thumbnail Screen Shot"/></a>We&#8217;re just as happy as can be about our latest app &mdash; <a href="http://www.blumtnwerx.com/InterpoCalc.html" title="InterpoCalcLt App Page"><strong><span style="color:#0505D0">InterpoCalcLt</span></strong></a>, an <a href="http://itunes.apple.com/us/app/interpocalclt/id447449098?mt=8" title="InterpoCalcLt App Store Preview Page" target="_blank"><img style="float: right; margin: 1.0em; width: 57px;" src="http://www.blumtnwerx.com/images/InterpoCalcLtIcon57x.png" alt="InterpoCalc App Store Icon"/></a> ad supported professional data analysis tool that processes tabular data into a wide range of more immediately useful formats</p>
<p><a href="http://www.blumtnwerx.com/InterpoCalc.html" title="InterpoCalcLt App Page"><strong><span style="color:#0505D0">InterpoCalcLt</span></strong></a> provides engineers, scientists, business analysts, or anyone else who uses tabulated data with an extremely useful tool for quickly performing single- linear, double- linear, and single-parabolic interpolations and extrapolations.&nbsp;  The app includes visual confirmation graphs (single-linear and single-parabolic) and easy data entry using a custom numerical <a href="http://itunes.apple.com/us/app/interpocalclt/id447449098?mt=8" title="InterpoCalcLt  App StorePreview " target="_blank"><img style="float:right; margin: 1.0em; width: 150px;" src="http://www.blumtnwerx.com/images/AppStoreBadge150.png" alt="App Store Badge"/></a> keypad.&nbsp;  Results and input can be e-mailed for later use, sharing, or documentation, in either table format (HTML), or plain text format.  Optionally, a .csv file may be attached.&nbsp;  This file can then be imported into a spreadsheet.</p>
<p>&nbsp;</p>
<p><a href="http://itunes.apple.com/us/app/interpocalclt/id447449098?mt=8" title="InterpoCalcLt App Store Preview Page" target="_blank"><img style="margin: 2.0em; width: 512px;" src="http://www.blumtnwerx.com/images/InterpoCalcIcon512x.png" alt="InterpoCalc app icon"/></p>
<p>&nbsp;</p>
<hr .../>
</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>YAY! PsychroCalc v1.1 Approved</title>
		<link>http://www.BluMtnWerx.com/blog/2011/07/yay-psychrocalc-v1-1-approved/</link>
		<comments>http://www.BluMtnWerx.com/blog/2011/07/yay-psychrocalc-v1-1-approved/#comments</comments>
		<pubDate>Sat, 02 Jul 2011 20:53:59 +0000</pubDate>
		<dc:creator>deans</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[App Approval]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[PsychroCalc]]></category>

		<guid isPermaLink="false">http://www.BluMtnWerx.com/blog/?p=1080</guid>
		<description><![CDATA[The latest update to PsychroCalc, a professional quality iPhone&#8482; / iPod touch&#8482; / iPad&#8482; productivity tool that quickly psychrometric calculator that quickly calculates highly accurate thermodynamic properties of moist air, is now available on the App Store&#8482;.]]></description>
			<content:encoded><![CDATA[<p><a href="http://itunes.apple.com/us/app/psychrocalc/id418224486?mt=8" title="PsychroCalc  App Store Preview Page" target="_blank"><img style="float: left; margin: 1.0em; width: 104px;" src="http://www.blumtnwerx.com/images/PsychroCalcThumb.png" alt="PsychroCalc Thumbnail Screen Shot"/></a>We&#8217;re just tickled blue (as in Blue Mountains) to announce that the latest update to  <a href="http://www.blumtnwerx.com/PsychroCalc.html" title="PsychroCalc App Page"><strong><span style="color:#0505D0">PsychroCalc</span></strong></a>, a <a href="http://itunes.apple.com/us/app/psychrocalc/id418224486?mt=8" title="PsychroCalc App Store Preview Page" target="_blank"><img style="float: right; margin: 1.0em; width: 57px;" src="http://www.blumtnwerx.com/images/PsychroCalcIcon57.png" alt="PsychroCalc App Store Icon"/></a> professional iPhone&trade; / iPod touch&trade; / iPad&trade; productivity tool that quickly performs highly accurate calculations regarding the thermodynamic properties of moist air.&nbsp;  No more psychrometric charts!</p>
<p><a href="http://www.blumtnwerx.com/PsychroCalc.html" title="PsychroCalc App Page"><strong><span style="color:#0505D0">PsychroCalc</span></strong></a> allows inputs in either SI (metric) units I-P (English) units, and converts from one to the<a href="http://itunes.com/app/psychrocalc" title="PsychroCalc on the App Store" target="_blank"><img style="float: right; margin: 1.0em; width: 150px;" src="http://www.blumtnwerx.com/images/AppStoreBadge150.png" alt="App Store Badge"/></a>. other.&nbsp;  The app uses industry standard ASHRAE equations, supports convenient sharing of results via e-mail and has broad application in meteorology, heating, ventilation, and air-conditioning.</p>
<p><strong>New in Version 1.1:</strong></p>
<ul>
<li>Added the option to email in HTML (table) format, and to attach .csv files.</li>
<li>Changed the input of variables to use a custom numerical keyboard, rather than sliders.</li>
<li>Fixed minor bugs</li>
</ul>
<p>&nbsp;</p>
<p><a href="http://itunes.apple.com/us/app/psychrocalc/id418224486?mt=8" title="PsychroCalc App Store Preview Page" target="_blank"><img style="float: center; margin: 2.0em; width: 440px;" border=10 src="http://www.blumtnwerx.com/images/PsychroCalcIcon512x.png" alt="PsychroCalc app icon"/></a></p>
<p>&nbsp;</p>
<hr .../>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Heisler Calculator Now on the App Store!</title>
		<link>http://www.BluMtnWerx.com/blog/2011/03/heisler-calculator-now-on-the-app-store/</link>
		<comments>http://www.BluMtnWerx.com/blog/2011/03/heisler-calculator-now-on-the-app-store/#comments</comments>
		<pubDate>Sat, 12 Mar 2011 02:38:48 +0000</pubDate>
		<dc:creator>deans</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[App Approval]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[Heisler Calculator]]></category>
		<category><![CDATA[HeislerCalc]]></category>

		<guid isPermaLink="false">http://www.BluMtnWerx.com/blog/?p=1013</guid>
		<description><![CDATA[Heisler Calculator, a powerful iPhone&#8482; / iPod touch&#8482; / iPad&#8482; productivity tool that quickly calculates internal temperatures for transient heat conduction, is now available on the App Store&#8482;.]]></description>
			<content:encoded><![CDATA[<p><a href="http://itunes.apple.com/us/app/heisler-calculator/id423660700?mt=8" title="Heisler Calculator App Store Preview Page" target="_blank"><img style="float: left; margin: 1.0em; width: 104px;" src="http://www.blumtnwerx.com/images/HeislerCalcThumb.png" alt="Heisler Calculator Thumbnail Screen Shot"/></a>There&#8217;s great joy in the Blue Mountains today with the arrival of <a href="http://www.blumtnwerx.com/HeislerCalc.html" title="Heisler Calculator App Page"><strong><span style="color:#0505D0">Heisler Calculator</span></strong></a>, a <a href="http://itunes.apple.com/us/app/heisler-calculator/id423660700?mt=8" title="Heisler Calculator App Store Preview Page" target="_blank"><img style="float: right; margin: 1.0em; width: 57px;" src="http://www.blumtnwerx.com/images/HeislerCalcIcon57x.png" alt="Heisler Calculator App Store Icon"/></a> professional quality evaluation tool that quickly calculates internal temperatures for transient heat conduction through a 1-D plane wall of thickness 2*L.&nbsp;  No more Heisler Charts!</p>
<p><a href="http://www.blumtnwerx.com/HeislerCalc.html" title="Heisler Calculator App Page"><strong><span style="color:#0505D0">Heisler Calculator</span></strong></a> provides an<a href="http://itunes.apple.com/us/app/heisler-calculator/id423660700?mt=8&#038;ls=1" title="Heisler Calculator on the App Store" target="_blank"><img style="float:right; margin: 1.0em; width: 150px;" src="http://www.blumtnwerx.com/images/AppStoreBadge150.png" alt="App Store Badge"/></a> accurate numerical solution, eliminating the need for tedious graphical results from Heisler charts.&nbsp;   We decided to make the app completely <strong><em>free</em></strong> to encourage academic use in the study of heat transfer.</p>
<p>&nbsp;  </p>
<p><a href="http://itunes.apple.com/us/app/heisler-calculator/id423660700?mt=8" title="Heisler Calculator App Store Preview Page" target="_blank"><img style="margin: 2.0em; width: 512px;" src="http://www.blumtnwerx.com/images/HeislerCalcIcon512x.png" alt="Heisler Calculator app icon"/></p>
<p>&nbsp;  </p>
<hr .../>
<p>Technorati Tags: </a><a href="http://technorati.com/tag/iPhone" rel="tag">iPhone</a>, <a href="http://technorati.com/tag/iPod+Touch" rel="tag">iPod Touch</a>, <a href="http://technorati.com/tag/Apple" rel="tag">Apple</a>, <a href="http://technorati.com/tag/mobile" rel="tag">mobile</a>, <a href="http://technorati.com/tag/Heisler+Calculator" rel="tag">Heisler Calculator</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PsychroCalc Debuts on the App Store!</title>
		<link>http://www.BluMtnWerx.com/blog/2011/02/psychrocalc-debuts-on-the-app-store/</link>
		<comments>http://www.BluMtnWerx.com/blog/2011/02/psychrocalc-debuts-on-the-app-store/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 18:50:33 +0000</pubDate>
		<dc:creator>deans</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[App Approval]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[PsychroCalc]]></category>

		<guid isPermaLink="false">http://www.BluMtnWerx.com/blog/?p=1019</guid>
		<description><![CDATA[PsychroCalc, a professional quality iPhone&#8482; / iPod touch&#8482; / iPad&#8482; productivity tool that quickly psychrometric calculator that quickly calculates highly accurate thermodynamic properties of moist air, is now available on the App Store&#8482;.]]></description>
			<content:encoded><![CDATA[<p><a href="http://itunes.apple.com/us/app/psychrocalc/id418224486?mt=8" title="PsychroCalc  App Store Preview Page" target="_blank"><img style="float: left; margin: 1.0em; width: 104px;" src="http://www.blumtnwerx.com/images/PsychroCalcThumb.png" alt="PsychroCalc Thumbnail Screen Shot"/></a>Happy days are here again in the Blue Mountains with the arrival of <a href="http://www.blumtnwerx.com/PsychroCalc.html" title="PsychroCalc App Page"><strong><span style="color:#0505D0">PsychroCalc</span></strong></a>, a <a href="http://itunes.apple.com/us/app/psychrocalc/id418224486?mt=8" title="PsychroCalc App Store Preview Page" target="_blank"><img style="float: right; margin: 1.0em; width: 57px;" src="http://www.blumtnwerx.com/images/PsychroCalcIcon57.png" alt="PsychroCalc App Store Icon"/></a> professional iPhone&trade; / iPod touch&trade; / iPad&trade; productivity tool that quickly performs highly accurate calculations regarding the thermodynamic properties of moist air.&nbsp;  No more psychrometric charts!</p>
<p><a href="http://www.blumtnwerx.com/PsychroCalc.html" title="PsychroCalc App Page"><strong><span style="color:#0505D0">PsychroCalc</span></strong></a> allows inputs in either SI (metric) units I-P (English) units, and converts from one to the<a href="http://itunes.com/app/psychrocalc" title="PsychroCalc on the App Store" target="_blank"><img style="float: right; margin: 1.0em; width: 150px;" src="http://www.blumtnwerx.com/images/AppStoreBadge150.png" alt="App Store Badge"/></a>. other.&nbsp;  The app uses industry standard ASHRAE equations, supports convenient sharing of results via e-mail and has broad application in meteorology, heating, ventilation, and air-conditioning.</p>
<p>&nbsp;</p>
<p><a href="http://itunes.apple.com/us/app/psychrocalc/id418224486?mt=8" title="PsychroCalc App Store Preview Page" target="_blank"><img style="float: center; margin: 2.0em; width: 440px;" border=10 src="http://www.blumtnwerx.com/images/PsychroCalcIcon512x.png" alt="PsychroCalc app icon"/></p>
<p>&nbsp;</p>
<hr .../>
<p>Technorati Tags: </a><a href="http://technorati.com/tag/iPhone" rel="tag">iPhone</a>, <a href="http://technorati.com/tag/iPod+Touch" rel="tag">iPod Touch</a>, <a href="http://technorati.com/tag/Apple" rel="tag">Apple</a>, <a href="http://technorati.com/tag/mobile" rel="tag">mobile</a>, <a href="http://technorati.com/tag/PsychroCalc" rel="tag">PsychroCalc</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Alphabet Morpher Lite Now on the App Store!</title>
		<link>http://www.BluMtnWerx.com/blog/2010/07/alphabet-morpher-lite-now-on-the-app-store/</link>
		<comments>http://www.BluMtnWerx.com/blog/2010/07/alphabet-morpher-lite-now-on-the-app-store/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 23:43:57 +0000</pubDate>
		<dc:creator>deans</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Alphabet Morpher]]></category>
		<category><![CDATA[Alphabet Morpher Lite]]></category>
		<category><![CDATA[App Approval]]></category>
		<category><![CDATA[App Store]]></category>

		<guid isPermaLink="false">http://www.BluMtnWerx.com/blog/?p=970</guid>
		<description><![CDATA[Alphabet Morpher Lite, another fun iPhone&#8482; / iPod touch&#8482; app that introduces the alphabet to preschoolers, is now available on the App Store.]]></description>
			<content:encoded><![CDATA[<p><a href="http://itunes.apple.com/us/app/alphabet-morpher-lite/id383027943?mt=8" title="Alphabet Morpher Lite on the App Store"><img style="float: left; margin: 1.0em; width: 104px;" src="http://www.blumtnwerx.com/images/AlphaMLtThumbF.png" alt="Alphabet Morpher Lite Thumbnail Screen Shot"/></a>There&#8217;s happiness in the Blue Mountains today with the arrival of <a href="http://www.blumtnwerx.com/AlphaMorph.html" title="Alphabet Morpher Lite App Page"><strong><span style="color:#0505D0">Alphabet Morpher Lite</span></strong></a>, another <a href="http://itunes.apple.com/us/app/alphabet-morpher-lite/id383027943?mt=8" title="Alphabet Morpher Lite on the App Store"><img style="float: right; margin: 1.0em; width: 57px;" src="http://www.blumtnwerx.com/images/AlphaMorphLite57x.png" alt="Alphabet Morpher Lite App Store Icon"/></a> fun iPhone&trade; / iPod touch&trade; app that introduces the alphabet to preschoolers.&nbsp;  <a href="http://www.blumtnwerx.com/AlphaMorph.html" title="Alphabet Morpher Lite App Page"><strong><span style="color:#0505D0">Alphabet Morpher Lite</span></strong></a> is now <a href="http://itunes.apple.com/us/app/alphabet-morpher-lite/id383027943?mt=8" title="Alphabet Morpher Lite on the App Store">available on the App Store</a>.</p>
<p>Each colorful upper case alphabet letter from <strong>A</strong> to <strong>F</strong> smoothly morphs into its lowercase counterpart, creating a strong visual association for a child learning the alphabet.</p>
<p><span style="color:#0505D0"><strong>Alphabet Morpher Lite</strong></span> is the free &#8220;trial&#8221; version of our popular <a href="http://itunes.apple.com/us/app/alphabet-morpher/id381854957?mt=8" title="Alphabet Morpher on the App Store">Alphabet Morpher</a> app.&nbsp;  The &#8220;lite&#8221; version also features Autoplay and a gives a good preview of the teaching and entertainment capabilities of the full <a href="http://itunes.apple.com/us/app/alphabet-morpher/id381854957?mt=8" title="Alphabet Morpher on the App Store">version</a>.  </p>
<p>&nbsp;  </p>
<p><a href="http://itunes.apple.com/us/app/alphabet-morpher-lite/id383027943?mt=8" title="Alphabet Morpher Lite on the App Store"><img style="margin: 2.0em; width: 512px;" src="http://www.blumtnwerx.com/images/AlphaMorphLite512x.png" alt="Alphabet Morpher Lite app icon"/></a></p>
<p>&nbsp;  </p>
<hr .../>
<p>Technorati Tags: <a href="http://technorati.com/tag/iPhone" rel="tag">iPhone</a>, <a href="http://technorati.com/tag/iPod+Touch" rel="tag">iPod Touch</a>, <a href="http://technorati.com/tag/Apple" rel="tag">Apple</a>, <a href="http://technorati.com/tag/mobile" rel="tag">mobile</a>, <a href="http://technorati.com/tag/Alphabet+Morpher+Lite" rel="tag">Alphabet Morpher Lite</a>, <a href="http://technorati.com/tag/Alphabet+Morpher" rel="tag">Alphabet Morpher</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Press Release Announcing Alphabet Morpher v1.0</title>
		<link>http://www.BluMtnWerx.com/blog/2010/07/press-release-announcing-alphabet-morpher-v1-0/</link>
		<comments>http://www.BluMtnWerx.com/blog/2010/07/press-release-announcing-alphabet-morpher-v1-0/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 20:16:35 +0000</pubDate>
		<dc:creator>deans</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[App Approval]]></category>
		<category><![CDATA[App Marketing]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[Apps]]></category>

		<guid isPermaLink="false">http://www.BluMtnWerx.com/blog/?p=953</guid>
		<description><![CDATA[We did a press release announcing the availability of Alphabet Morpher v1.0.&#160;  Here's the content:]]></description>
			<content:encoded><![CDATA[<p>Our <a href="http://www.pr.com/press-release/251230" target="_blank">press release covering Alphabet Morpher</a> went live this morning.&nbsp;   Since I&#8217;m a big believer in recycling content, it makes liberal use of the <a href="http://www.blumtnwerx.com/blog/2010/07/alphabet-morpher-an-engaging-educational-app/" title="Mobile Perspectives:  Alphabet Morpher on the App Store">original blog post</a>.&nbsp;  Anyway, here&#8217;s the text:</p>
<blockquote><p><span STYLE="font-family:Times;">FOR IMMEDIATE RELEASE</span></p>
<p><span STYLE="font-family:Times;"><strong>Alphabet Morpher, a new Education / Entertainment App from BluMtnWerx, Now Available on Apple&#8217;s App Store</strong></span></p>
<p><span STYLE="font-family:Times;"><em>Alphabet Morpher, an innovative tool for teaching the alphabet to preschoolers, is available for immediate download on Apple&#8217;s App Store.</em></span></p>
<p><span STYLE="font-family:Times;">Los Altos, CA &mdash; July 24, 2010 &#8212; BluMtnWerx, a developer of leading edge applications for mobile devices is pleased to announce that Alphabet Morpher, its first education/entertainment app, is now available for download from the App Store.</span></p>
<p><span STYLE="font-family:Times;">Alphabet Morpher is an innovative and extremely engaging iPhone™ / iPod touch™ app that teaches the alphabet while entertaining the preschool set.&nbsp;  Each colorful upper case alphabet letter from &#8220;A&#8221; to &#8220;Z&#8221; smoothly morphs into its lowercase counterpart, creating a strong visual association for a child learning the alphabet.&nbsp;  Familiarity with the letters is reinforced by an accompanying song and memorable image for each character.</span></p>
<p><span STYLE="font-family:Times;">&#8220;While we’d never want one of our apps to be characterized as &#8216;cute,&#8217; Alphabet Morpher comes pretty close,&#8221; says Dean Stevens, founder of BluMtnWerx.&nbsp;  Mr. Stevens continues, &#8220;Autoplay mode allows you to entertain little learners for hours with minimal interaction, while the interactive mode really helps develop letter recognition and familiarity.&nbsp;  This is a powerful teaching tool targeted directly at those impressionable young minds.&nbsp;  It’s fun, it’s engaging, and it might even be (at least a tiny bit) good for the little folks.&#8221;</span></p>
<p><span STYLE="font-family:Times;">Alphabet Morpher is available on Apple&#8217;s iTunes App Store at:<br />
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href="http://itunes.com/app/alphabetmorpher" title="Alphabet Morpher on the App Store">http://itunes.com/app/alphabetmorpher</a></span></p>
<p><span STYLE="font-family:Times;">The Alphabet Morpher web page is:<br />
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href="http://www.blumtnwerx.com/AlphaMorph.html" title="Alphabet Morpher page">http://www.blumtnwerx.com/AlphaMorph.html</a></span></p>
<p><span STYLE="font-family:Times;">About BluMtnWerx:</span></p>
<p><span STYLE="font-family:Times;">We believe that the nexus of interaction with computing is moving to the very edge of the network.&nbsp;  With this in mind, we assembled an elite team of engineers to develop applications at the edge.&nbsp;  We build software to bring the universe to you, wherever you are and whenever you want to connect.</span></p>
<p><span STYLE="font-family:Times;">We currently have a number of applications available on the Apple App Store, and several more in the pipeline.</span></p>
<p><span STYLE="font-family:Times;">For further information on BluMtnWerx, please visit our website.  For direct inquires, please contact:</span></p>
<p><span STYLE="font-family:Times;">Dean Stevens, Founder<br />
BluMtnWerx<br />
408-461-9913</span></p>
<p><span STYLE="font-family:Times;">dean (at) blumtnwerx.com<br />
<a href="http://www.blumtnwerx.com" title="BluMtnWerx site">http://www.blumtnwerx.com</a><br />
<a href="http://www.blumtnwerx.com/blog" title="Mobile Perspectives Blog">http://www.blumtnwerx.com/blog</a><br />
</span></p></blockquote>
<p>&nbsp;  </p>
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<p>Technorati Tags:&nbsp; <a href="http://technorati.com/tag/iPhone" rel="tag">iPhone</a>, <a href="http://technorati.com/tag/iPod+Touch" rel="tag">iPod Touch</a>, <a href="http://technorati.com/tag/Apple" rel="tag">Apple</a>, <a href="http://technorati.com/tag/mobile" rel="tag">mobile</a>, <a href="http://technorati.com/tag/Alphabet+Morpher" rel="tag">Alphabet Morpher</a></p>
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		<title>&#8220;Staff Favorites&#8221; Scammed?</title>
		<link>http://www.BluMtnWerx.com/blog/2009/12/staff-favorites-scammed/</link>
		<comments>http://www.BluMtnWerx.com/blog/2009/12/staff-favorites-scammed/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 04:39:33 +0000</pubDate>
		<dc:creator>deans</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[App Approval]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[iPhone App Marketing]]></category>

		<guid isPermaLink="false">http://www.BluMtnWerx.com/blog/?p=798</guid>
		<description><![CDATA[Apparently, the devious folks behind ColorMagic were able to fool the mechanism supporting Staff Favorites on the App Store.&#160;  Makes me wonder how the "Favorites" are actually selected.]]></description>
			<content:encoded><![CDATA[<p>According to numerous stories (like this <a href="http://www.wired.com/gadgetlab/2009/12/apple-expels-1000-apps-from-store-after-developer-scam/" title="Wired:  Apple Expels 1,000 Apps From Store After Developer Scam" target="_blank">one</a>) circulating the past few days, the enterprising people at Molinker have been gaming the App review system.&nbsp;  Apparently, they handed out promo codes to get 5-star reviews.</p>
<p>The <a href="http://www.wired.com/" title="Wired home" target="_blank">Wired</a> story linked to above has the money quote:</p>
<blockquote><p><em><span style="color:#0505D0">&#8220;This scam was so effective that the applications regularly rose to the tops of charts. One, called ColorMagic, even made it into the <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewRoom?fcId=328869748&#038;genreIdString=36&#038;mediaTypeString=Mobile+Software+Applications" title="App Store Staff Favorites" target="_blank">Staff Favorites section</a> of the store (which brings some doubt as to whether these are actually staff picks at all).&#8221;</span></em></p></blockquote>
<p>It does indeed make me wonder how they go about identifying their &#8220;favorites.&#8221;</p>
<p>The cynic in me can&#8217;t help noticing that Molinker produced 1 app for every <a href="http://www.blumtnwerx.com/blog/2009/11/mission-not-accomplished/" title="Mobile Perspectives:  Mission NOT Accomplished" target="_blank">5 units of the iPhone sold during the launch with China Unicom</a> (we&#8217;re told that Apple yanked <strong><em>1000</em></strong> of Molinker&#8217;s apps).&nbsp;  Oh well, 1% fewer apps are out there competing for attention.</p>
<p>&nbsp;  </p>
<hr .../>
Technorati Tags:&nbsp; <a href="http://technorati.com/tag/iPhone" rel="tag">iPhone</a>, <a href="http://technorati.com/tag/iPod+Touch" rel="tag">iPod Touch</a>, <a href="http://technorati.com/tag/Apple" rel="tag">Apple</a>, <a href="http://technorati.com/tag/mobile" rel="tag">mobile</a>, <a href="http://technorati.com/tag/app+approval" rel="tag">App Approval</a>, <a href="http://technorati.com/tag/app+store" rel="tag">App Store</a>, <a href="http://technorati.com/tag/Molinker" rel="tag">Molinker</a></p>
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		<title>Apple Yields to Rogue Amoeba</title>
		<link>http://www.BluMtnWerx.com/blog/2009/11/apple-yields-to-rogue-amoeba/</link>
		<comments>http://www.BluMtnWerx.com/blog/2009/11/apple-yields-to-rogue-amoeba/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 21:02:07 +0000</pubDate>
		<dc:creator>deans</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[App Approval]]></category>
		<category><![CDATA[App Store]]></category>

		<guid isPermaLink="false">http://www.BluMtnWerx.com/blog/?p=791</guid>
		<description><![CDATA[Congratulations to the team at Rogue Amoeba!&#160;  They raised enough of a stink that Apple called them, and actually reversed a previously issued rejection.]]></description>
			<content:encoded><![CDATA[<p>Their <a href="http://www.rogueamoeba.com/utm/2009/11/23/airfoil-speakers-touch-1-0-2-is-now-available/" title="under the microscope:  Airfoil Speakers Touch 1.0.2 Is Now Available" target="_blank">post</a> speaks for itself.&nbsp;  The folks over at <a href="http://www.rogueamoeba.com" title="Rogue Amoeba Software home" target="_blank">Rogue Amoeba</a> actually forced Apple to back down.&nbsp;  For the rest of us toiling away in the trenches, however, pay close attention to this particular point:<a href="http://www.rogueamoeba.com/utm/2009/11/23/airfoil-speakers-touch-1-0-2-is-now-available/" title="Amoeba Going Rogue" target="_blank"><img style="vertical-align:middle; float: right; margin: 2.0em; width: 200px;" src="http://www.rogueamoeba.com/global/images/simplebits/ammo.png" alt="Rogue Amoeba Mascot" title="Amoeba Going Rogue"/></a></p>
<blockquote><p><em><span style="color:#0505D0"><strong>Q:</strong>&nbsp;  Why did Apple change their minds?</span></p>
<p><span style="color:#0505D0"><strong>A:</strong>&nbsp;  Again, only Apple can tell you their exact reasons. In our conversation with them, they indicated that our blog post, linked across the web and seen by tens of thousands of readers, was a force for change here. As for other problems that don’t generate this much exposure and backlash? They may be less likely to be fixed, and that’s unfortunate.</span></em></p></blockquote>
<p>I&#8217;m truly happy for Rogue Amoeba (previous <a href="http://www.blumtnwerx.com/blog/2009/11/apple-owns-the-app-store-and-makes-the-rules/" title="Mobile Perspectives:  Apple Owns the App Store and Makes the Rules" target="_blank">slightly critical post</a> notwithstanding), but I absolutely don&#8217;t believe that this indicates that Apple will go any easier on the rest of us.&nbsp;  These guys just made enough noise to force Apple to blink.&nbsp;  Most of us probably can&#8217;t accomplish that.</p>
<p>&nbsp;  </p>
<hr .../>
Technorati Tags:&nbsp; <a href="http://technorati.com/tag/iPhone" rel="tag">iPhone</a>, <a href="http://technorati.com/tag/iPod+Touch" rel="tag">iPod Touch</a>, <a href="http://technorati.com/tag/Apple" rel="tag">Apple</a>, <a href="http://technorati.com/tag/mobile" rel="tag">mobile</a>, <a href="http://technorati.com/tag/app+approval" rel="tag">App Approval</a>, <a href="http://technorati.com/tag/Rogue+Amoeba" rel="tag">Rogue Amoeba</a></p>
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		<title>Automating Rejections</title>
		<link>http://www.BluMtnWerx.com/blog/2009/11/automating-rejections/</link>
		<comments>http://www.BluMtnWerx.com/blog/2009/11/automating-rejections/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 06:07:10 +0000</pubDate>
		<dc:creator>deans</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[App Approval]]></category>
		<category><![CDATA[App Store]]></category>

		<guid isPermaLink="false">http://www.BluMtnWerx.com/blog/?p=783</guid>
		<description><![CDATA[It's about time.&#160;  Apparently, they're finally automating scans of submitted apps for any calls to private API's.&#160;  This (the automation) is a good thing.]]></description>
			<content:encoded><![CDATA[<p>There&#8217;s been a flurry of discussion regarding some new automation in the app approval process.&nbsp;  According to a <a href="http://theappleblog.com/2009/11/17/apples-app-store-approval-process-now-includes-an-automated-layer/" title="theAppleBlog:  Apple’s App Store Approval Process Now Includes an Automated Layer" target="_blank">post</a> on <a href="http://theappleblog.com" title="theAppleBlog home" target="_blank">theAppleBlog</a>, Apple is now running an automated check for calls to the private API&#8217;s.</p>
<blockquote><p><em><span style="color:#0505D0">&#8220;Presumably, such a check would be run at the beginning of the review process&#8221;</span></em></p></blockquote>
<p>Any steps in the process that they can automate sound good to me.&nbsp;  I just wish that they would run this check in conjunction with submission (as they do for proper app signing).&nbsp;  Personally, I&#8217;d be thrilled if the whole process could be automated.&nbsp;  Unfortunately, software probably isn&#8217;t that great at finding objectionable content and <a href="http://www.blumtnwerx.com/blog/2009/11/apple-owns-the-app-store-and-makes-the-rules/" title="Mobile Perspectives:  Apple Owns the App Store and Makes the Rules" target="_blank">trademark infringements</a>.&nbsp;  At least this is a step in the right direction&hellip;</p>
<p>&nbsp;  </p>
<hr .../>
Technorati Tags:&nbsp; <a href="http://technorati.com/tag/iPhone" rel="tag">iPhone</a>, <a href="http://technorati.com/tag/iPod+Touch" rel="tag">iPod Touch</a>, <a href="http://technorati.com/tag/Apple" rel="tag">Apple</a>, <a href="http://technorati.com/tag/mobile" rel="tag">mobile</a>, <a href="http://technorati.com/tag/app+approval" rel="tag">app approval</a>, <a href="http://technorati.com/tag/App+Store" rel="tag">App Store</a></p>
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		<title>Apple Owns the App Store and Makes the Rules</title>
		<link>http://www.BluMtnWerx.com/blog/2009/11/apple-owns-the-app-store-and-makes-the-rules/</link>
		<comments>http://www.BluMtnWerx.com/blog/2009/11/apple-owns-the-app-store-and-makes-the-rules/#comments</comments>
		<pubDate>Sat, 14 Nov 2009 01:27:38 +0000</pubDate>
		<dc:creator>deans</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[App Approval]]></category>
		<category><![CDATA[App Store]]></category>

		<guid isPermaLink="false">http://www.BluMtnWerx.com/blog/?p=705</guid>
		<description><![CDATA[I've been following the back &#38; forth between @mikeash and @jeff_lamarche over Rogue Amoeba's decision to bail on iPhone app development.&#160;  As with many such things, it's worth considering the implications for the rest of us.]]></description>
			<content:encoded><![CDATA[<div id="attachment_715" class="wp-caption alignright" style="width: 212px"><a href="http://itunes.apple.com/us/app/airfoil-speakers-touch/id311357351?mt=8" title="Airfoil Speakers Touch on the App Store" target="_blank"><img src="http://www.BluMtnWerx.com/blog/wp-content/AirfoilScreen-202x300.png" alt="Airfoil Speakers Touch Screenshot" title="Airfoil Speakers Touch" width="202" height="300" class="size-medium wp-image-715" /></a><p class="wp-caption-text">Airfoil Speakers Touch</p></div>Here we go again.&nbsp;  These stories just won&#8217;t stop&hellip;</p>
<p>I sighed when I read about <a href="http://www.rogueamoeba.com" title="Rogue Amoeba home" target="_blank">Rogue Amoeba</a>&#8216;s recent <a href="http://www.rogueamoeba.com/utm/2009/11/13/airfoil-speakers-touch-1-0-1-finally-ships/" title="Under the Microscope:  Airfoil Speakers Touch 1.0.1 Finally Ships" target="_blank">decision</a> to place their iPhone development efforts on the far back burner.&nbsp;  Normally, I would have just written the story off as yet another developer in a (perhaps justified) snit.  Then, I read <a href="http://www.blogger.com/profile/01594901246790283587" title="Jeff LaMarche Profile" target="_blank">Jeff LaMarche</a>&#8216;s carefully written, and forcefully argued, <a href="http://iphonedevelopment.blogspot.com/2009/11/rogue-amoeba.html" title="iPhone Development:  Rogue Amoeba" target="_blank">defense</a> of Apple&#8217;s actions in this situation.&nbsp;  My crude summary of Mr. LaMarche&#8217;s response is, &#8220;The rules were clear.&nbsp;  You broke them.&nbsp;  Stop whining.&#8221;</p>
<p>Then it got good.&nbsp;  <a href="http://www.mikeash.com/" title="mikeash.com: just this guy, you know?" target="_blank">Mike Ash</a> (<a href="http://twitter.com/mikeash" title="Mike Ash on Twitter" target="_blank">@mikeash</a>), an <a href="http://www.rogueamoeba.com/company/staff.php" title="Rogue Amoeba Staff" target="_blank">engineer at Rogue Amoeba</a>, tweeted his, less than pleased, response to Mr. LaMarche&#8217;s (<a href="http://twitter.com/jeff_lamarche" title="Jeff LaMarche on Twitter" target="_blank">@jeff_lamarche</a>) post.&nbsp;  Through the 140 character at-a-shot dialog, Mr. Ash seems to assert that the images in question were served up from their desktop app, and pushed onto the phone.&nbsp;  The images are available to programs on the desktop and are permissible in desktop apps.&nbsp;  Thus, Mr. Ash argues that the iPhone app is just displaying an image, not unlike a browser.&nbsp;  Good point.</p>
<p align="right"><em>Does the computer on their iTunes Connect screenshot look suspiciously like an iMac?</em></p>
<p><div id="attachment_712" class="wp-caption aligncenter" style="width: 512px"><a href="http://twitter.com/mikeash" title="Mike Ash on Twitter" target="_blank"><img src="http://www.BluMtnWerx.com/blog/wp-content/MikeTweet.png" alt="Mike Ash Explains the Image Issue in Airfoil Speakers Touch" title="Mike Ash Tweets" width="502" height="131" class="size-full wp-image-712" /></a><p class="wp-caption-text">Mike Ash Explains the Image Issue in Airfoil Speakers Touch</p></div>
<p>Here&#8217;s the bottom line for me.&nbsp;  It doesn&#8217;t matter what seems &#8220;right.&#8221;&nbsp;  It doesn&#8217;t matter what seems &#8220;fair.&#8221;&nbsp;  Apple has made it exceedingly clear through its actions that it owns the App Store.&nbsp;  It makes all of the rules and interprets / enforces them as it sees fit.&nbsp;  If developers don&#8217;t like it, they can follow Rogue Amoeba and the <a href="http://www.techcrunch.com/2009/11/11/joe-hewitt-developer-of-facebooks-massively-popular-iphone-app-quits-the-project/" title="TechCrunch:  Facebook iPhone Dev Quits Project Over Apple Tyranny" target="_blank">Facebook App guy</a> out the door.&nbsp;  Apple has more than 100K apps in the store and they clearly don&#8217;t care about any specific individual developer (unless the individual can raise a big enough ripple, like <a href="http://www.macworld.com/article/143677/2009/11/iphone_superguide_iphone.html" title="Mac World:  iPhone Superguide comes to the App Store... eventually" target="_blank">Jason Snell at Macworld</a>).&nbsp;  As they say, &#8220;There are a thousand other developers who will gladly take your place&hellip;&#8221;</p>
<p>&nbsp;  </p>
<hr .../>
Technorati Tags:&nbsp; <a href="http://technorati.com/tag/iPhone" rel="tag">iPhone</a>, <a href="http://technorati.com/tag/iPod+Touch" rel="tag">iPod Touch</a>, <a href="http://technorati.com/tag/Apple" rel="tag">Apple</a>, <a href="http://technorati.com/tag/mobile" rel="tag">mobile</a>, <a href="http://technorati.com/tag/app+approval" rel="tag">App Approval</a>, <a href="http://technorati.com/tag/Rogue+Amoeba" rel="tag">Rogue Amoeba</a></p>
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